PIZZA PARLOR
Designing the brand identity for the Pizza Parlor was a great experience. Although it was a single location at start up, it has a sister restaurant, and the intention of the owners was to open additional locations. With that in mind, the look needed to be unique and be very much a brand, rather than just a local pizza shop. The co-owners, both chefs, are big and bold characters so I leaned in to their energy to create a bold logo and logotype.
A key to any successful branding project is continuity and consistency. I made sure that every touch point delivered an on brand look and feel.
Great visuals are important for any brand, but for a restaurant it’s critical. Having a constant flow of compelling and delicious images is a fun challenge.
